A self-categorization explanation for the third-person effect


Autoria(s): Reid, Scott A.; Hogg, Michael A.
Contribuinte(s)

James P. Dillard

Data(s)

01/01/2005

Resumo

Three studies tested a self-categorization theory explanation for the third-person effect. In Study 1 (N = 49) undergraduate students judged the influence of the National Enquirer, Wall Street Journal, and TV show Friends on themselves, relative to low- and high-status outgroup members, and other undergraduate students. The profile of first- and third-person perceptions was largely consistent with predictions, and the size of the third-person effect decreased as perceived similarity to target others increased-but only for media that were normative for comparison others. Study 2 (N = 49) provided evidence for this process with different media and showed that the profile of first- and third-person perceptions matched closely with perceived norms of media consumption-but not the social desirability of those media. Study 3 (N = 64) showed that the third-person effect for the same media and target other shifts with the frame of reference in which the judgment is made. Taken together, the findings are consistent with self-categorization theory and difficult to reconcile with other explanations.

Identificador

http://espace.library.uq.edu.au/view/UQ:78025

Idioma(s)

eng

Publicador

Blackwell

Palavras-Chave #Communication #Perceived impact #Social identity #Mass-media #Perceptions #Similarity #Knowledge #News #C1 #380105 Social and Community Psychology #759999 Other social development and community services #2001 Communication and Media Studies
Tipo

Journal Article