Cross-cultural consumer/consumption research: Dealing with issues emerging from globalization and fragmentation

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Autoria(s): Cornwell, T.B.; Drennan, J.C.

Contribuinte(s)	L. V. Dominguez S. Grossbart
Data(s)	01/01/2004
Identificador	http://espace.library.uq.edu.au/view/UQ:72954
Publicador	Sage
Palavras-Chave	#C1 #350204 Marketing and Market Research #720401 Marketing
Tipo	Journal Article