Financial management of the marketing function; a research study and report prepared for the Financial Executives Research Foundation (formerly, Controllers Institute Research Foundation)


Autoria(s): Schiff, Michael.; Mellman, Martin.
Data(s)

31/12/1969

Resumo

Includes bibliography.

Mode of access: Internet.

Formato

ren

ren

Identificador

http://hdl.handle.net/2027/uc1.b3376994

http://hdl.handle.net/2027/uc1.b3632381

Idioma(s)

eng

Publicador

[New York, Financial Executives Research Foundation,

Direitos

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Palavras-Chave #Marketing.
Tipo

text