Accessing talent : the foundation of a U.S. Army Officer Corps strategy /

This is the fourth of six monographs focused upon officer talent management in the U.S. Army. In it, the authors continue their examination of how the U.S. Army accesses, develops, retains, and employs officer talent. In particular, they focus upon the ways in which dynamic labor market conditions and generational preferences have shaped service propensity among potential officer prospects.

"February 2010."

Includes bibliographical references (p. 37-41).

Introduction -- Disparate yet complementary commissioning sources -- Concerning trends in officer accessions --- Theoretical considerations -- Competing in the market for talent -- Communicating with prospects : understanding behavioral economics -- Fishing for talent in the right ponds -- Marketing innovations -- Spanning segmented markets -- Targeted marketing -- Building flexibility into the accessions process -- Conclusion.

This is the fourth of six monographs focused upon officer talent management in the U.S. Army. In it, the authors continue their examination of how the U.S. Army accesses, develops, retains, and employs officer talent. In particular, they focus upon the ways in which dynamic labor market conditions and generational preferences have shaped service propensity among potential officer prospects.

Mode of access: Internet.