Communicating excellence in innovation


Autoria(s): Nicolau, Juan Luis; Santa María Beneyto, María Jesús
Contribuinte(s)

Universidad de Alicante. Departamento de Marketing

Universidad de Alicante. Departamento de Economía Aplicada y Política Económica

Marketing

Economía Industrial y Desarrollo Local

Data(s)

21/07/2014

21/07/2014

01/01/2013

Resumo

The innovation–performance relationship is well studied in the literature, but the effect of innovation-based public recognitions is underresearched. This article finds a positive effect, whose magnitude is contingent upon the firm’s growth, experience, and its service–manufacturer character.

Identificador

Economics Letters. 2013, 118(1): 87-90. doi:10.1016/j.econlet.2012.09.025

0165-1765 (Print)

1873-7374 (Online)

http://hdl.handle.net/10045/39349

10.1016/j.econlet.2012.09.025

Idioma(s)

eng

Publicador

Elsevier

Relação

http://dx.doi.org/10.1016/j.econlet.2012.09.025

Direitos

info:eu-repo/semantics/openAccess

Palavras-Chave #Innovation #Awards #Communication #Signaling #Firm value #Comercialización e Investigación de Mercados #Economía Aplicada
Tipo

info:eu-repo/semantics/article