Propuesta de un marco conceptual para el análisis comparativo de las redes de distribución de dos supermercados online = Proposal of a conceptual framework for the comparative analysis of the distribution networks of two online supermarkets

In this article the network configuration for fulfillment and distribution of online orders of two British retailers is analyzed and compared. For this purpose, it is proposed a conceptual framework that consists of the key following aspects: network configuration, transportation management and location of demand. As a result is not obvious to determine the ideal centralization degree in each case. Finally, it is suggested the future development of an analytic tool that helps to choose the most appropriate model.