Win-Win transport strategies: searching for synergies.

The need of an urban transport strategy on urban areas which solves the environmental problems derived from traffic without decreasing the trip attraction of these urban areas is taken for granted. Besides there is also a clear consensus among researchers and institutions in the need for integrated transport strategies (May et al., 2006; Zhang et al., 2006). But there is still a lack of knowledge on the policy measures to be implemented. This research aims to deepen in the understanding of how do different measures interact when implemented together: synergies and complementarities between them. The methodological approach to achieve this objective has been the double analysis ? quantitative and comprehensive ? of the different impacts produced, first of all by each of the measures by itself, and later on combining these measures. For this analysis, we have first defined the objectives to achieve within the transport strategy ? emissions and noise decrease without losing trip attraction - , and then selecting the measures to test the effects these objectives generate. This selection has been based on a literature review, searching for measures with have proven to be successful in achieving at least one of the objectives. The different policies and policy combinations have been tested in a multimodal transport model, considering the city of Madrid as case study. The final aim of the research is to find a transport strategy which produces positive impact in all the objectives established, this is a win-win strategy.