Personal data usage management
| Data(s) |
2014
|
|---|---|
| Resumo |
Personal data about users (customers) is a key component for enterprises and large organizations. Its correct analysis and processing can produce relevant knowledge to achieve different business goals. For example, the monetisation of this data has become a valuable asset for many companies, such as Google, Facebook or Twitter, that obtain huge profits mainly from targeted advertising. |
| Formato |
application/pdf |
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
E.T.S.I. Telecomunicación (UPM) |
| Relação |
http://oa.upm.es/36934/1/INVE_MEM_2014_198733.pdf |
| Direitos |
http://creativecommons.org/licenses/by-nc-nd/3.0/es/ info:eu-repo/semantics/restrictedAccess |
| Fonte |
Doctoral Consortium on Enterprise Information Systems (DCEIS 2014) | Doctoral Consortium on Enterprise Information Systems (DCEIS 2014) | 27/04/2014 - 30/04/2014 | Lisbon, Portugal |
| Palavras-Chave | #Informática #Telecomunicaciones |
| Tipo |
info:eu-repo/semantics/conferenceObject Ponencia en Congreso o Jornada PeerReviewed |
