Perceived usefulness of RFID-enabled information services – a systematic approach


Autoria(s): Krasnova, Hanna; Rothensee, Matthias; Spiekermann, Sarah
Contribuinte(s)

Oberweis, Andreas

Weinhardt, Christof

Gimpel, Henner

Koschmider, Agnes

Pankratius, Victor

Schnizler, Björn

Data(s)

2007

Resumo

Even though RFID technology is currently gaining importance mainly in logistics, usage areas, such as shopping or after-sales enhancements beyond the supply chain are envisioned. Yet, while RFID hits the street it is questioned if it may undermine one’s privacy while providing few customer benefits. Meeting this criticism this paper investigates RFID-enabled information services and the drivers of their usefulness for consumers. The article claims that the more risk one associates with a product the more benefit from RFID-enabled information services is perceived. We show empirically that the nature of product risk provides a useful framework to decide on the types of RFID information services a marketer should offer to create RFID usefulness perceptions and increase technology acceptance.

Formato

application/pdf

Identificador

http://boris.unibe.ch/47475/1/47475.pdf

Krasnova, Hanna; Rothensee, Matthias; Spiekermann, Sarah (2007). Perceived usefulness of RFID-enabled information services – a systematic approach. In: Oberweis, Andreas; Weinhardt, Christof; Gimpel, Henner; Koschmider, Agnes; Pankratius, Victor; Schnizler, Björn (eds.) eOrganisation: Service-, Prozess-, Market-Engineering: 8. Internationale Tagung Wirtschaftsinformatik. Karlsruhe: Universitätsverlag Karlsruhe

doi:10.7892/boris.47475

urn:isbn:978.3-86644-094-4 (Band 1)

Idioma(s)

eng

Publicador

Universitätsverlag Karlsruhe

Relação

http://boris.unibe.ch/47475/

Direitos

info:eu-repo/semantics/openAccess

Fonte

Krasnova, Hanna; Rothensee, Matthias; Spiekermann, Sarah (2007). Perceived usefulness of RFID-enabled information services – a systematic approach. In: Oberweis, Andreas; Weinhardt, Christof; Gimpel, Henner; Koschmider, Agnes; Pankratius, Victor; Schnizler, Björn (eds.) eOrganisation: Service-, Prozess-, Market-Engineering: 8. Internationale Tagung Wirtschaftsinformatik. Karlsruhe: Universitätsverlag Karlsruhe

Palavras-Chave #000 Computer science, knowledge & systems #330 Economics
Tipo

info:eu-repo/semantics/conferenceObject

info:eu-repo/semantics/publishedVersion

PeerReviewed