Social responsibility as a tool for destination competitiveness
Contribuinte(s) |
Araña Padilla, Jorge Enrique Instituto Universitario de Turismo y Desarrollo Económico Sostenible (Tides) |
---|---|
Data(s) |
16/09/2014
16/09/2014
2014
|
Resumo |
Máster en Economía del Turismo, Transporte y Medio Ambiente [EN] Tourism activity is increasingly growing worldwide. However, the number of tourist destinations is also growing at a fast pace, which is turning the tourist market in a highly competitive environment. In this study we propose the use of Social Responsibility (SR) policies as a tool for tourist destinations to gain competitiveness advantages. Data comes from a Discrete Choice Experiment (DCE), in which we measured visitors' of Cartagena de Indias (Colombia) willingness to pay (WTP) for different SR actions. In particular the policies were: (i) Labour conditions, (ii) Environmental issues, (iii) Community relations; (iv) Animal welfare. Althoug there was some clear differences among nationalities (e.g. "cultural bias") the results show on average that tourist had a positive attitude to SR policies. In terms of importance, the dimensions were ranked as follows: (1) Environment; (2) Labour; (3) Social Projects. While all SR activities were discovered to have a possitive influence on tourists choices, ther still exist a large controversy estimating the real impact of SR policies on tourism demand. Therefore, the paper concludes with some ideas for further investigation. |
Identificador |
http://hdl.handle.net/10553/12182 701593 |
Idioma(s) |
eng |
Direitos |
info:eu-repo/semantics/openAccess by-nc-nd |
Palavras-Chave | #531290 Economía sectorial: turismo |
Tipo |
info:eu-repo/semantics/masterThesis |