Knowledge management, market orientation, innovativeness and organizational outcomes: a study on companies operating in Brazil


Autoria(s): Ferraresi, Alex Antonio; Santos, Silvio Aparecido dos; Frega, José Roberto; Pereira, Heitor José
Contribuinte(s)

UNIVERSIDADE DE SÃO PAULO

Data(s)

04/11/2013

04/11/2013

2012

Resumo

This article analyzes the study of the relationship among knowledge management, the company's market orientation, innovativeness and organizational outcomes. The survey was conducted based on a survey held with executives from 241 companies in Brazil. The evidence found indicates that knowledge management directly contributes to market orientation, but it requires a clearly defined strategic direction to achieve results and innovativeness. It was also concluded that knowledge, as a resource, leverages other resources of the company, while it requires a direction in relation to the organizational goals in order to be effective.

Identificador

JISTEM J.Inf.Syst. Technol. Manag.,v.9,n.1,p.89-108,2012

1807-1775

http://www.producao.usp.br/handle/BDPI/40325

10.4301/S1807-17752012000100005

http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1807-17752012000100006&lng=en&nrm=iso&tlng=en

http://www.scielo.br/scielo.php?script=sci_abstract&pid=S1807-17752012000100006&lng=en&nrm=iso&tlng=en

http://www.scielo.br/scielo.php?script=sci_pdf&pid=S1807-17752012000100006&lng=en&nrm=iso&tlng=en

Idioma(s)

eng

Publicador

TECSI Laboratório de Tecnologia e Sistemas de Informação - FEA/USP

Relação

JISTEM - Journal of Information Systems and Technology Management

Direitos

openAccess

Palavras-Chave #Knowledge Management #Market Orientation #Innovativeness #Organizational Outcomes #Strategy
Tipo

article

original article