Integration of R&D and new product development: case studies of Brazilian high-tech firms
Contribuinte(s) |
Universidade Estadual Paulista (UNESP) |
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Data(s) |
02/03/2016
02/03/2016
2014
|
Resumo |
One of the aspects that influence good performance of new product development (NPD) at high-tech companies is the integration of research and development (R&D) and the other functions involved with NPD. The objective of this paper is to examine why Brazilian medium and large sized high-tech companies are different with respect to the integration of R&D with NPD. An analysis of case studies was conducted at five Brazilian high-tech firms. Among the results, collectivism, which is characteristic of the Brazilian organisational culture, was seen to manifest itself in companies through the adoption of cross-functional teams; the valorisation of personal relations, which is stimulated by physical proximity; and project managers’ ample participation in different functions involving NPD. |
Formato |
422 |
Identificador |
http://dx.doi.org/10.1504/IJBIR.2014.063071 International Journal of Business Innovation and Research, v. 8, n. 4, p. 422, 2014. 1751-0252 http://hdl.handle.net/11449/135713 10.1504/IJBIR.2014.063071 2068042414626399 |
Idioma(s) |
eng |
Relação |
International Journal of Business Innovation and Research |
Direitos |
closedAccess |
Palavras-Chave | #Innovation #Integration #New product development #NPD #High-tech firms |
Tipo |
info:eu-repo/semantics/article |