Crowdfunding : de modismo a novo instrumento financeiro

Essa dissertação tem como objetivo avaliar a atratividade para o pequeno investidor brasileiro, do ponto de vista financeiro, de uma nova forma de investimento, definida a partir de características do modelo brasileiro de crowdfunding e das ferramentas de investimento tradicionais, a ser chamada de crowdinvesting. A partir do entendimento detalhado do modelo de crowdfunding existente no país e da identificação e mapeamento das características dos instrumentos de investimento tradicionais, esse estudo busca definir como deve funcionar a nova forma de investimento proposta, e analisar se, em comparação com as ferramentas tradicionais, em termos de risco e retorno, o crowdinvesting seria competitivo no mercado brasileiro.

This thesis aims to evaluate the attractiveness to the small Brazilian investor, from a financial point of view, of a new form of investment, based on characteristics of the Brazilian crowdfunding model and of traditional investment tools, to be called crowdinvesting. Supported by the detailed understanding of the existing crowdfunding model in the country and the identification and mapping of the characteristics of traditional investment instruments, this study seeks to define how the new form of investment would work and examine whether, in comparison with traditional tools, in terms of risk and return, the crowdinvesting model would be competitive in the Brazilian market.