Retail competition and shelf space allocation
Contribuinte(s) |
Braido, Luís H. B. Franco Neto, Afonso Arinos de Mello Barbachan, José Santiago Fajardo |
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Data(s) |
23/07/2010
23/07/2010
07/07/2010
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Resumo |
We develop a model to study shelf space allocation in retail. Retailers compete for consumers not only choosing prices but also by the space allocated to each product on shelves. Our approach depart from the existing literature on shelf allocation, as we model the problem of price setting and shelf allocation in an oligopolistic retail market. We present a simple model of retail competition in which prices are dispersed in the crosssection of stores but shelf allocation is not. |
Identificador | |
Idioma(s) |
en_US |
Palavras-Chave | #Shelf space allocation #Concorrência #Política de preços #Comércio varejista |
Tipo |
Dissertation |