Retail competition and shelf space allocation


Autoria(s): Sant'Anna, Marcelo Castello Branco
Contribuinte(s)

Braido, Luís H. B.

Franco Neto, Afonso Arinos de Mello

Barbachan, José Santiago Fajardo

Data(s)

23/07/2010

23/07/2010

07/07/2010

Resumo

We develop a model to study shelf space allocation in retail. Retailers compete for consumers not only choosing prices but also by the space allocated to each product on shelves. Our approach depart from the existing literature on shelf allocation, as we model the problem of price setting and shelf allocation in an oligopolistic retail market. We present a simple model of retail competition in which prices are dispersed in the crosssection of stores but shelf allocation is not.

Identificador

http://hdl.handle.net/10438/6897

Idioma(s)

en_US

Palavras-Chave #Shelf space allocation #Concorrência #Política de preços #Comércio varejista
Tipo

Dissertation