Introduction: celebrity intersections

This introductory essay maps the area of celebrity studies and its migration into the academy(university) in the last 30 years. Through first a study of how celebrities have been used by universities to play in the attention economy through honorary doctorates, the introduction then focuses on how the field of celebrity studies has emerged. The second half of the introduction deals with how celebrities have served as companions in an increasingly isolated and lonely cultural structure. It concludes with the idea that celebrity maintains it wonder and its fascination for audiences and cultures.