Embedded markets, communities, and the invisible hand of social norms
Data(s) |
01/06/2008
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Resumo |
The authors'ethnographic work on social norms is intended to unravel the noninstrumental core of embedded markets. In offering a theory of “the invisible hand of social norms,” the authors show that consumer and seller behavior have expressive, moral, and emotional underpinnings that cannot be understood without a broader conceptualization of human motives and actions. This ethnography provides a rich understanding of the role of community and the behavioral dimensions of markets, which in turn helps deconstruct the current axiomatic treatment of transaction-centric markets and to reconstruct the market as a socially embedded institution in which community ties are formed and sustained. |
Identificador | |
Idioma(s) |
eng |
Publicador |
Sage |
Relação |
http://dro.deakin.edu.au/eserv/DU:30080087/varman-embeddedmarkets-2008.pdf http://www.dx.doi.org/10.1177/0276146708314594 |
Direitos |
2008, Sage Publications |
Palavras-Chave | #social norms #embeddedness #marketing systems #community #relational exchange |
Tipo |
Journal Article |