Applying a transformative consumer research lens to understanding and alleviating poverty
Data(s) |
01/01/2011
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Resumo |
Increasing attention to global poverty and the development of market-based solutions for poverty alleviation continues to motivate a broad array of academicians and practitioners to better understand the lives of the poor. Yet, the robust perspectives residing within consumer research remain to a large degree under-utilized in these pursuits. This paper articulates how applying a transformative consumer research (TCR) lens to poverty and its alleviation can generate productive insights with potential to positively transform the well-being of poor consumers. |
Identificador | |
Idioma(s) |
eng |
Publicador |
UWA Business School |
Relação |
http://dro.deakin.edu.au/eserv/DU:30080066/varman-applyingatransformative-2011.pdf |
Direitos |
2011, UWA Business School |
Tipo |
Journal Article |