The adoption of social media by Australian banks to communicate with the public
Contribuinte(s) |
Warren Matthew Leitch Shona Pye Graeme |
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Data(s) |
01/05/2015
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Resumo |
This thesis focuses on social media adoption by the Australian banks as method of communication. It proposes a ‘technology independent’ adoption model with components that encompass sociotechnological factors governing the adoption of social media. The model can also be adapted by any business organisation and prove beneficial for future. |
Identificador | |
Idioma(s) |
eng |
Publicador |
Deakin University, Faculty of Business & Law, Dept. of Information Systems & Business Analytics |
Relação |
http://dro.deakin.edu.au/eserv/DU:30079672/senadheera-adoptionof-2015A.pdf http://dro.deakin.edu.au/eserv/DU:30079672/senadheera-agreement-2015.pdf |
Direitos |
The Author. All Rights Reserved |
Palavras-Chave | #Australian banks #social media adoption #sociotechnological factors #technology independent adoption model |
Tipo |
Thesis |