Relationship marketing orientation: the development of an antecedent model of trust in marketing relationships


Autoria(s): Callaghan, Michael; McClaren, Nicholas; Wood, Greg
Contribuinte(s)

Dowling, Peter

Hanson, Dallas

Garnham, Jim

Lehman, Kin

Data(s)

01/01/1999

Identificador

http://hdl.handle.net/10536/DRO/DU:30076453

Idioma(s)

eng

Publicador

ANZAM

Direitos

1999, ANZAM

Tipo

Conference Paper