The effect of brand knowledge in predicting brand preference across cultures

Autoria(s): Lee, Alvin; Yang, J.; Mizerski, R.
Data(s)

01/01/2012
Identificador

http://hdl.handle.net/10536/DRO/DU:30076074
Idioma(s)

eng
Publicador

Consumer Brand Relationships
Relação

http://dro.deakin.edu.au/eserv/DU:30076074/lee-effectofbrand-evid-2012.pdf
Direitos

2012, Consumer Brand Relationships
Tipo

Conference Paper
Acesso ao item digital