The effect of brand knowledge in predicting brand preference across cultures
Data(s) |
01/01/2012
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Identificador | |
Idioma(s) |
eng |
Publicador |
Consumer Brand Relationships |
Relação |
http://dro.deakin.edu.au/eserv/DU:30076074/lee-effectofbrand-evid-2012.pdf |
Direitos |
2012, Consumer Brand Relationships |
Tipo |
Conference Paper |