Marketing for transformational futures: the case of Marshalls PLC
Contribuinte(s) |
Lee, Alvin Edwards, Mark G |
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Data(s) |
01/01/2013
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Resumo |
Marketing Strategy Casebook is a collection of contemporary case studies designed to develop students' capacity to analyse challenging situations within a marketing context, to formulate and implement strategies to overcome them, and to act ... |
Identificador | |
Idioma(s) |
eng |
Publicador |
Cambridge University Press |
Direitos |
2013, Cambridge University Press |
Palavras-Chave | #Marketing |
Tipo |
Book Chapter |