Building Chinese brand equity internationally: the role of brand knowledge, preference and choice

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Autoria(s): Lee, Alvin Y

Data(s)	01/01/2011
Identificador	http://hdl.handle.net/10536/DRO/DU:30076053
Idioma(s)	eng
Publicador	Xi'An Jiatong University
Direitos	2011, Xi’An Jiaotong University
Tipo	Conference Paper