Changing measures inflate receptivity levels in popular model

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Autoria(s): Lee, Alvin Y; Mizerski, Richard

Data(s)	01/01/2011
Identificador	http://hdl.handle.net/10536/DRO/DU:30076049
Idioma(s)	eng
Publicador	Australia and New Zealand Marketing Academy
Direitos	2011, ANZMAC
Tipo	Conference Paper