Identifying the latent effects of selecting samples using extreme responses: LESSER


Autoria(s): Lee, Alvin; Mizerski, R.; Yang, J.; Wang, S.
Data(s)

01/01/2013

Identificador

http://hdl.handle.net/10536/DRO/DU:30076043

Idioma(s)

eng

Publicador

American Marketing Association

Direitos

2013, American Marketing Association

Tipo

Conference Paper