Perceived egregiousness and boycott intensity: Evidence from the BP deepwater horizon oil spill


Autoria(s): Wang, Zhongmin; Lee, Alvin; Polonsky, Michael
Data(s)

01/01/2014

Identificador

http://hdl.handle.net/10536/DRO/DU:30076039

Idioma(s)

eng

Publicador

Alliance for Research on Corporate Sustainability Conference at Cornell

Relação

http://dro.deakin.edu.au/eserv/DU:30076039/lee-egregiousnessandboycott-2014.pdf

Direitos

2014, Alliance for Research on Corporate Sustainability

Tipo

Conference Paper