Fear packaging

Autoria(s): Lee, Alvin Y.; Mizerski, Dick; Wang, Shasha; Yang, Jinchao
Data(s)

01/01/2014
Identificador

http://hdl.handle.net/10536/DRO/DU:30076037
Idioma(s)

eng
Publicador

American Marketing Association
Relação

http://dro.deakin.edu.au/eserv/DU:30076037/lee-fearpackaging-evid-2014.pdf
Direitos

2014, American Marketing Association
Tipo

Conference Paper
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