The equalization price: a measure of consumer-perceived brand equity
| Data(s) |
01/03/1993
|
|---|---|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Elsevier |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30073325/dubelaar-equalizationprice-1993.pdf http://www.dx.doi.org/10.1016/0167-8116(93)90031-S |
| Direitos |
1993, Elsevier |
| Tipo |
Journal Article |
