A general theory of tourism consumption systems: a conceptual framework and an empirical exploration

A tourism consumption system (TCS) is defined as the setof related travel thoughts, decisions, and behaviors by a discretionarytraveler prior to, during, and following a trip. Thecentral proposition of a theory of TCS is that the thoughts,decisions, and behaviors regarding one activity influence thethoughts, decisions, and behaviors for a number of other activities.Using exit interview travel data and quick clusteringanalysis, this article empirically examines seven basic TCSpropositions pertaining to decisions made once the destinationhas been selected. The findings support and extend thebasic propositions specifically indicating clear patterns inthe behaviors of visitors to Prince Edward Island, Canada.The authors conclude by recommending that this approach isuseful for tourism marketers and practitioners in general.Suggestions are provided for analyzing TCS to increase theeffectiveness of tourism marketing strategies.