Benefits, impediments and critical success factors in B2C E-business adoption
Data(s) |
01/11/2005
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Resumo |
This paper reports the results of a study carried out to assess the benefits, impediments and major critical success factors in adopting business to consumer e-business solutions. A case study method of investigation was used, and the experiences of six online companies and two bricks and mortar companies were documented. The major impediments identified are: leadership issues, operational issues, technology, and ineffective solution design. The critical success factors in the adoption of e-business are identified as: combining e-business knowledge, value proposition and delivery measurement, customer satisfaction and retention, monitoring internal processes and competitor activity, and finally building trust. Findings suggest that above all, adoption of e-business should be appropriate, relevant, value adding, and operationally as well as strategically viable for an organization instead of being a result of apprehensive compliance. |
Identificador | |
Idioma(s) |
eng |
Publicador |
Elsevier |
Relação |
http://dro.deakin.edu.au/eserv/DU:30073261/dubelaar-benefitsimpediments-2005.pdf http://www.dx.doi.org/10.1016/j.technovation.2004.08.004 http://www.journals.elsevier.com/technovation/ |
Direitos |
2005, Elsevier |
Palavras-Chave | #B2C adoption #E-business #Critical success factors #B2C benefits #B2C impediments |
Tipo |
Journal Article |