Social change models in social marketing
Contribuinte(s) |
Brennan,L Binney,W Parker,L Aleti,T Nguyen,D |
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Data(s) |
01/01/2014
|
Resumo |
'This is essential reading for social marketing practitioners, researchers and students. the book describes a comprehensive range of behavior change theories of relevance to social marketing and is complemented with illustrative case ... |
Identificador | |
Idioma(s) |
eng |
Publicador |
Edward Elgar |
Relação |
http://dro.deakin.edu.au/eserv/DU:30071666/binney-socialchange-evid-2014.pdf http://dro.deakin.edu.au/eserv/DU:30071666/brennan-socialchange-2014.pdf |
Direitos |
2014, Edward Elgar |
Tipo |
Book Chapter |