Buying’ or ‘consumer’ behaviour decision models
| Contribuinte(s) |
Brennan,L Binney,W Parker,L Aleti,T Nguyen,D |
|---|---|
| Data(s) |
01/01/2014
|
| Resumo |
'This is essential reading for social marketing practitioners, researchers and students. the book describes a comprehensive range of behavior change theories of relevance to social marketing and is complemented with illustrative case ... |
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Edward Elgar |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30071653/binney-buyingor-evid-2014.pdf http://dro.deakin.edu.au/eserv/DU:30071653/brennan-buyingor-2014.pdf |
| Direitos |
2014, Edward Elgar |
| Tipo |
Book Chapter |
