Theories and their uses in social marketing
| Contribuinte(s) |
Brennan,L Binney,W Parker,L Watne,TA Nguyen,D |
|---|---|
| Data(s) |
01/01/2014
|
| Resumo |
'This is essential reading for social marketing practitioners, researchers and students. the book describes a comprehensive range of behavior change theories of relevance to social marketing and is complemented with illustrative case ... |
| Identificador |
http://hdl.handle.net/10536/DRO/DU:30071152 http://dro.deakin.edu.au/eserv/DU:30071152/thumbnail_brennan-theories-2014.jpg |
| Idioma(s) |
eng |
| Publicador |
Edward Elgar Publishing |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30071152/brennan-theories-2014.jpg http://dro.deakin.edu.au/eserv/DU:30071152/brennan-theoriesand-2014.pdf http://dro.deakin.edu.au/eserv/DU:30071152/brennan-theoriesand-evid-2014.pdf http://www.dx.doi.org/10.4337/9781782548157 |
| Direitos |
2014, Edward Elgar Publishing |
| Tipo |
Book Chapter |
