Lost in translation : Tourism Australia's 'Where the bloody hell are you?" campaign
| Contribuinte(s) |
Jaques, Tony |
|---|---|
| Data(s) |
01/01/2014
|
| Resumo |
Where issues and crises management intersect an converge with risk and reputaiton is one of the most dynamic and challenging areas of professional communcation. This study examines how poor research lead to message misunderstanding and ultimately internaitonal ridicule of the national image.<br /> |
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Oxford University Press |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30066402/sheehan-issuemanagement-evid-2014.pdf http://dro.deakin.edu.au/eserv/DU:30066402/sheehan-lostintranslation-2014.pdf |
| Palavras-Chave | #issues management #crises |
| Tipo |
Book Chapter |
