An integrated-process model of service quality, institutional brand and behavioural intentions: the case of a university


Autoria(s): Sultan, Parves; Wong, Ho Yin
Data(s)

01/09/2014

Identificador

http://hdl.handle.net/10536/DRO/DU:30066371

Idioma(s)

eng

Publicador

Emerald Group Publishing Limited

Relação

http://dro.deakin.edu.au/eserv/DU:30066371/wong-integratedprocess-2014.pdf

http://dro.deakin.edu.au/eserv/DU:30066371/wong-integratedprocess-evid-2014.pdf

http://dro.deakin.edu.au/eserv/DU:30066371/wong-integratedprocess-post-2014.pdf

http://doi.org/10.1108/MSQ-01-2014-0007

Direitos

2014, Emerald

Palavras-Chave #trust #UniBrand #service quality #satisfaction #higher education #information #brand #behavioural intentions #sustainable university #index model #integrated-process model
Tipo

Journal Article