Comparing methods of brand image measurement


Autoria(s): Driesener, Carl; Romaniuk, Jenni
Data(s)

01/01/2006

Identificador

http://hdl.handle.net/10536/DRO/DU:30065758

Idioma(s)

eng

Publicador

World Advertising Research Center

Relação

http://dro.deakin.edu.au/eserv/DU:30065758/driesener-comparingmethods-2006.pdf

Tipo

Journal Article