C.U.L.T.U.R.E. : marketing education in the age of cultural diversity


Autoria(s): Ringer, Allison; Volkov, Michael; Bridson, Kerrie
Data(s)

01/01/2014

Identificador

http://hdl.handle.net/10536/DRO/DU:30065385

Idioma(s)

eng

Publicador

Emerald

Relação

http://dro.deakin.edu.au/eserv/DU:30065385/ringer-culturemarketing-2014.pdf

http://dro.deakin.edu.au/eserv/DU:30065385/ringer-culturemarketing-evid-2014.pdf

http://dro.deakin.edu.au/eserv/DU:30065385/ringer-culturemarketing-post-2014.pdf

http://dx.doi.org/10.1108/ET-02-2013-0017

Direitos

2014, Emerald

Palavras-Chave #cultural diversity #marketing education #assessment practices #learning approach #student attitudes #student perception
Tipo

Journal Article