How contagious is your viral marketing campaign? A mathematics model for assessing campaign performance
Data(s) |
01/06/2014
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Identificador | |
Idioma(s) |
eng |
Publicador |
World Advertising Research Center |
Relação |
http://dro.deakin.edu.au/eserv/DU:30065097/ewing-howcontagious-2014.pdf http://dro.deakin.edu.au/eserv/DU:30065097/ewing-howcontagious-evid1-2014.pdf http://dro.deakin.edu.au/eserv/DU:30065097/ewing-howcontagious-evid2-2014.pdf |
Direitos |
2014, World Advertising Research Center |
Palavras-Chave | #mathematical model #campaign performance #viral-campaign performance |
Tipo |
Journal Article |