How contagious is your viral marketing campaign? A mathematics model for assessing campaign performance

Autoria(s): Ewing, Michael T.; Stewart, David B.; Mather, Dineli R.; Newton, Joshua D.
Data(s)

01/06/2014
Identificador

http://hdl.handle.net/10536/DRO/DU:30065097
Idioma(s)

eng
Publicador

World Advertising Research Center
Relação

http://dro.deakin.edu.au/eserv/DU:30065097/ewing-howcontagious-2014.pdf

http://dro.deakin.edu.au/eserv/DU:30065097/ewing-howcontagious-evid1-2014.pdf

http://dro.deakin.edu.au/eserv/DU:30065097/ewing-howcontagious-evid2-2014.pdf
Direitos

2014, World Advertising Research Center
Palavras-Chave #mathematical model #campaign performance #viral-campaign performance
Tipo

Journal Article
Acesso ao item digital