Scandal thresholds for sports celebrities as charitable ambassadors
| Contribuinte(s) |
[Unknown] |
|---|---|
| Data(s) |
01/01/2014
|
| Resumo |
This paper considered the charitable ambassador role sports celebrities assume. The research analysed the media attention and the impact on organisations when celebrities transgressed. |
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Persona, Celebrity, Publics research Group, Deakin University |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30065037/mcdonald-scandalthresholds-2014.pdf http://dro.deakin.edu.au/eserv/DU:30065037/mcdonald-scandalthresholds-evid-2014.pdf http://www.deakin.edu.au/arts-ed/scca/celebrity-persona/documents/contemporary-publics-program-guide.pdf |
| Direitos |
2014, Deakin University |
| Palavras-Chave | #charitable organisations #sport celebrities #brand portfolio #ambassadors #scandal |
| Tipo |
Conference Paper |
