New luxury brand positioning and the emergence of Masstige brands

Autoria(s): Truong, Yann; McColl, Rod; Kitchen, Philip J.
Data(s)

01/03/2009
Identificador

http://hdl.handle.net/10536/DRO/DU:30063955
Idioma(s)

eng
Publicador

Palgrave Macmillan
Relação

http://dro.deakin.edu.au/eserv/DU:30063955/mccoll-newluxurybrand-2009.pdf
Direitos

2009, Palgrave Macmillan
Palavras-Chave #Masstige #new luxury brands #positioning #prestige
Tipo

Journal Article
Acesso ao item digital