Uncovering the relationships between aspirations and luxury brand preference

Autoria(s): Truong, Yann; McColl, Rod; Kitchen, Philip J.
Data(s)

01/01/2010
Identificador

http://hdl.handle.net/10536/DRO/DU:30063954
Idioma(s)

eng
Publicador

Emerald
Relação

http://dro.deakin.edu.au/eserv/DU:30063954/mccoll-uncoveringrelationships-2010.pdf

http://dro.deakin.edu.au/eserv/DU:30063954/mccoll-uncoveringthe-post-2010.pdf

http://doi.org/10.1108/10610421011068586
Direitos

2010, Emerald Group Publishing
Palavras-Chave #brands #marketing strategy #premium products
Tipo

Journal Article
Acesso ao item digital