Common mistakes in designing and implementing service guarantees

Autoria(s): McColl, Rod; Mattsson, Jan
Data(s)

01/09/2011
Identificador

http://hdl.handle.net/10536/DRO/DU:30063952
Idioma(s)

eng
Publicador

Emerald
Relação

http://dro.deakin.edu.au/eserv/DU:30063952/mccoll-commonmistakes-2011.pdf

http://dro.deakin.edu.au/eserv/DU:30063952/mccoll-commonmistakes-post-2011.docx

http://doi.org/10.1108/08876041111161041
Direitos

2011, Emerald Group Publishing
Palavras-Chave #Australia #Australian service firms #customer services quality #qualitative research #service control #service guarantees
Tipo

Journal Article
Acesso ao item digital