Status and conspicuousness : are they related? Strategic marketing implications for luxury brands

Autoria(s): Truong, Yann; Simmons, Geoff; McColl, Rodd; Kitchen, Philip J.
Data(s)

01/07/2008
Identificador

http://hdl.handle.net/10536/DRO/DU:30063958
Idioma(s)

eng
Publicador

Taylor & Francis
Relação

http://dro.deakin.edu.au/eserv/DU:30063958/mccoll-statusand-2008.pdf

http://doi.org/10.1080/09652540802117124
Direitos

2008, Taylor & Francis
Palavras-Chave #branding #conspicuous consumption #France #luxury #new luxury #status
Tipo

Journal Article
Acesso ao item digital