Australasia

Public relations (PR) in Australia has strong governmental roots from the 19th century, and it expanded along this route until the end of World War II when influences from the  US and then globalization led to expansion in practice, PR organizations and education. The vast distances in Australia between colonies and later, States of the federation, reinforced state and national governments’ roles in applying public information-style communication to reach the widespread population. This development was not in imitation of British models but of the need to inform convince and persuade the widely spread population.' Some scholars trace the development of New Zealand's public relations industry to the wartime and post-war efforts of military personnel. However, the use of strategies and tactics that are now recognized as part of a PR 'toolkit' occurred much earlier. They can be traced back to indigenous Maori culture and to the promotional techniques used in the mid-19th century to attract settlers to the new colony. Post-war. Public relations has developed along Anglo- merican lines with an emphasis on media relations and corporate communications.  <br />