Brand love in sport: antecedents and consequences
Contribuinte(s) |
Bridson, Kerrie Ferkins, Lesley Rentschler, Ruth |
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Data(s) |
01/10/2012
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Resumo |
This study explores brand love within the sport context. Specifically, this thesis addresses the scarcity of exploratory empirical investigations of brand love and provides an understanding of the dimensions of brand love and further establishes an empirical relationship between brand associations, brand love, and loyalty. |
Identificador | |
Idioma(s) |
eng |
Publicador |
Deakin University, Faculty of Business and Law, School of Management and Marketing |
Relação |
http://dro.deakin.edu.au/eserv/DU:30062512/broadbent-agreement-2013.pdf http://dro.deakin.edu.au/eserv/DU:30062512/broadbent-brandlove-2012A.pdf |
Direitos |
The Author. All Rights Reserved |
Palavras-Chave | #Brand love #Sports #Brand loyalty |
Tipo |
Thesis |