The process of global brand strategy development and regional implementation
| Data(s) |
01/01/2012
|
|---|---|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Elsevier |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30062392/ewing-processof-2012.pdf http://doi.org/10.1016/j.ijresmar.2011.11.002 |
| Direitos |
2012, Elsevier |
| Palavras-Chave | #global brand strategy #standardization-adaptation #dynamic capabilities #Kimberly-Clark #extended case method |
| Tipo |
Journal Article |
