Brand rivalry and community conflict

Autoria(s): Ewing, Michael T; Wagstaff, Peter E; Powell, Irene H
Data(s)

01/01/2013
Identificador

http://hdl.handle.net/10536/DRO/DU:30062374
Idioma(s)

eng
Publicador

Elsevier
Relação

http://dro.deakin.edu.au/eserv/DU:30062374/ewing-brandrivalry-2013.pdf

http://dx.doi.org/10.1016/j.jbusres.2011.07.017
Direitos

2013, Elsevier
Palavras-Chave #Brand rivalry #Conflict #Oppositional loyalty #Social comparison theory #Netnography
Tipo

Journal Article
Acesso ao item digital