Brand death: a developmental model of senescence

Autoria(s): Ewing, Michael T; Jevons, Colin P; Khalil, Elias L
Data(s)

01/01/2009
Identificador

http://hdl.handle.net/10536/DRO/DU:30062369
Idioma(s)

eng
Publicador

Elsevier
Relação

http://dro.deakin.edu.au/eserv/DU:30062369/ewing-branddeath-2009.pdf

http://dx.doi.org/10.1016/j.jbusres.2008.04.004
Direitos

2009, Elsevier
Palavras-Chave #Brand death #Constitutive utility #Symbolic utility
Tipo

Journal Article
Acesso ao item digital