Corporate reputation in the People’s Republic of China: a B2B perspective


Autoria(s): Ewing, Michael T; Windisch, Lydia; Newton, Fiona J
Data(s)

01/01/2010

Identificador

http://hdl.handle.net/10536/DRO/DU:30062364

Idioma(s)

eng

Publicador

Elsevier

Relação

http://dro.deakin.edu.au/eserv/DU:30062364/ewing-corporatereputation-2010.pdf

http://dx.doi.org/10.1016/j.indmarman.2010.02.011

Direitos

2010, Elsevier

Palavras-Chave #Corporate reputation #China #Business-to-business #Multi-source case studies
Tipo

Journal Article