'Game, Set, Match': an exploration of congruence in Australian disability sport sponsorship
| Data(s) |
01/01/2014
|
|---|---|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Elsevier Ltd. |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30062036/macdougall-gamesetmatch-2014.pdf http://dro.deakin.edu.au/eserv/DU:30062036/macdougall-gamesetmatch-evid-2014.pdf http://dro.deakin.edu.au/eserv/DU:30062036/nguyen-gamesetmatch-evid-2014.pdf http://dx.doi.org/10.1016/j.smr.2013.09.003 |
| Direitos |
2014, Elsevier |
| Palavras-Chave | #Congruence #Disability sport #Sport marketing #Sponsorship management #Case study |
| Tipo |
Journal Article |
