Theory and practice: public relations
Contribuinte(s) |
Johnston, Jane Sheehan, Mark |
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Data(s) |
01/01/2014
|
Resumo |
This widely used introduciton to professional practice, leading acamdeics and practitioenrs outline the core principles of public relations in business a, government and the third sector. Drawon a range of communicaiton and public relations theories, discuss how to work with key publics, using all forms of media for maximum impact. |
Identificador | |
Idioma(s) |
eng |
Publicador |
Allen & Unwin |
Relação |
http://dro.deakin.edu.au/eserv/DU:30061879/sheehan-publicrelations-evid-2014.pdf |
Palavras-Chave | #Public relations |
Tipo |
Book |